Why a Webflow merch store usually starts with a plan upgrade
Webflow sells through its Ecommerce plans. At the time of writing, Standard costs $29 a month per site on annual billing, or $42 month to month, holds up to 500 items and adds a 2% transaction fee on top of Stripe or PayPal. Plus, at $74, drops that fee. A Basic Site plan, around $15 a month on annual billing, cannot sell at all.
Print on demand used to plug straight in. Printful ended its native Webflow integration in March 2025, so orders and product updates no longer sync on their own; the routes left are automation tools and third-party sync apps, and they still sit on an Ecommerce plan with products, shipping and tax to configure. For a studio portfolio or a SaaS marketing site, the first bill for a t-shirt is the plan upgrade.
Merch5 skips Webflow Ecommerce. You add a Code Embed element to any page, paste one snippet, and the catalog, cart and checkout render inside it. We print each order in the buyer's region and ship it. You set the retail price and collect the difference.
How to add a merch store to a Webflow page
Three steps in the Webflow Designer. No Ecommerce settings, no CMS collection for products.
Add a Code Embed element
Open the Add panel, find Code Embed and drag it into a section, ideally on its own /shop page.
Paste the Merch5 embed code
In the Merch5 app open a product, find Embed on your site and copy the code. Paste it into the Code Embed editor and save.
Size it and publish
Give the element full width and a generous minimum height. Scripts run on the published site rather than in the canvas, so publish and check the live page. Products and prices update from the app from then on.
Webflow Ecommerce vs. a Merch5 store in a Code Embed
| Webflow Ecommerce | Merch5 in a Code Embed | |
|---|---|---|
| Plan you need | Ecommerce Standard or higher, from $29/mo per site on annual billing | The Site plan already running your site |
| Transaction fee | 2% on Standard, plus Stripe or PayPal fees | None. No platform fee |
| Per order | Your product cost, or a POD supplier's base price | Printing and shipping taken from the order, about $12 for a tee |
| Item limit | 500 items on Standard | The whole catalog, printed per order |
| Inventory | You buy and hold it, or sync a POD supplier | None. Each item is printed after the customer pays |
| Shipping | You pack and ship, or the supplier does | We ship with tracking to 100+ countries, produced in the buyer's region |
| Product photos | Your own or the POD app's mockups | Generated for every design and color |
| Setup | Products, variants, shipping zones, tax, payment provider | One element, one snippet |
| Good for | A real shop with many products in Webflow's CMS | Branded tees, hoodies, tanks and more, printed per order |
Webflow plan prices are the published US figures at the time of writing; webflow.com/pricing has the current ones. Already on an Ecommerce plan? Keep it. The Merch5 element lives on the same site.
Does Printful work with Webflow?
Not natively any more. Here is what is left.
Printful via automation
Printful's own Webflow integration was discontinued in March 2025. Webflow documents a route through an automation tool, on an Ecommerce plan, with scenarios to build and watch.
Third-party sync apps
Paid connectors that copy POD products into Webflow and pass orders back. Another subscription, and another thing that breaks quietly when an API changes.
Merch5
No Ecommerce plan, no sync. The Code Embed is the store, with printing, shipping and checkout already inside it.
Free to set up. Paid out of orders you already received.
Nothing changes on your Webflow plan — the selling part happens on our side. Printing and shipping are charged from the order itself, and everything above cost is yours.
Need branded packaging and inserts, or a custom setup? That lives on the paid plans. Everything described on this page does not.
What a t-shirt actually costs
Webflow sites that sell merch
Studio or agency
Drawings from the archive, the studio wordmark, a tote for clients. Sold from the site you already maintain. All the ways to sell
SaaS or startup marketing site
Launch tees and community swag without a store to run. Gift the first hundred users a shirt. Reward your customers
Event or conference
Sell before the event, during it and after, from the same Webflow page people register on. Merch for events
Not only Webflow
The same catalog and the same production sit behind every one of them — pick the one you already use.
Webflow questions
No. The Merch5 element brings its own catalog, cart and checkout, so the Site plan already running your site is enough. Ecommerce plans are only needed for Webflow's own checkout.
At the time of writing Webflow makes Code Embed available with an active Site plan or certain Workspace plans. If your site is published on a Site plan, you have it.
Webflow runs custom scripts on the published site, not in the canvas. Publish to your staging domain and check the store there.
Printful discontinued its native Webflow integration in March 2025. Merch5 does not depend on any integration: the store is the embed.
No. The script loads asynchronously and pulls product images only when the store comes into view, so your first paint and Core Web Vitals stay where they are.
Nothing. The store, the product mockups and the hosting are free, and the Webflow side costs exactly what it costs you today. Printing and shipping are charged out of an order after your customer has paid for it; there is no platform fee on top.
Everything in the Merch5 catalog: tees, v-necks, tank tops, hoodies, kids and infant sizes, plus accessories and print items. Each product is printed per order, so you can list the whole range without buying any of it.
We do. Each order goes to the production partner closest to the buyer and ships with tracking to more than 100 countries, so delivery times stay sane even when the audience is not in your country.
Your margin on every completed order adds to your balance in the Merch5 dashboard. Request a payout whenever you want it. There is no minimum amount. You set the retail price, so you decide what that margin is.
Your Webflow site is live. The store takes five minutes.
No Ecommerce plan, no transaction fee, no inventory.