Why Kick streamers sell merch through a link
Kick built its pitch on the creator's cut: at the time of writing it pays out 95% of subscription revenue. Merch is outside that split. Kick has no merch shelf or store tab, so whatever you sell runs on a store of your own.
Most streamers end up on a creator merch platform or a Shopify store with a print-on-demand app, then paste that link into the channel bio and a chat command. The platform keeps its margin, or Shopify bills from $39 a month before a shirt sells.
Merch5 is a link, and a link works from your first stream. Sign up, upload an emote or a chat joke, pick products and prices, and you get a mobile-first store on its own URL. Put it in your bio, in a !merch command and on screen. We print each order in the viewer's region and ship it.
How to sell merch on Kick in four steps
Live before your next stream. Nothing to join, nothing to apply for.
Sign up and upload art
An emote, a catchphrase from chat, the clip everyone remembers. The app places it on the products and renders the photos; no sample order, no photoshoot.
Pick products and prices
Choose from the catalog, set your retail price per item. Production cost is shown next to it, so you see the margin before you publish.
Put the link where viewers look
Add the store link to your channel bio, set up a !merch command in your chat bot that replies with it, and show the URL on screen on launch night.
We print and ship
Each order goes to the production partner nearest the buyer and ships with tracking to 100+ countries. Your margin lands in your balance.
A merch platform vs. a Merch5 store behind your link
| Merch platform or Shopify | Merch5 store behind your link | |
|---|---|---|
| Setup | An account and a storefront on the platform, or a Shopify store with a POD app | A store link in your bio and a chat command |
| Monthly cost | Platform dependent; Shopify from $39/mo | $0 |
| Per order | Platform margin or base price plus payment fees | Printing and shipping taken from the order, about $12 for a tee. No platform fee |
| Inventory | None with a POD platform | None. Each item is printed after the viewer pays |
| Shipping | Platform dependent, often one region | Produced in the viewer's region, tracked to 100+ countries |
| Design per stream | Possible, through the platform | Make a design for one stream and link it only that night |
| Time to first sale | After the store is built | Minutes after sign-up |
Kick's revenue split and features are set by Kick and can change; check kick.com for the current terms. Streaming on several platforms? The same link works on all of them.
What Kick streamers use for merch
Three common routes and where each one stops.
Creator merch platforms
A hosted storefront you link from your bio. Quick to start; the storefront and the margin are the platform's.
Shopify plus a POD app
A full store from $39 a month for Basic, a print-on-demand app on top, and a link in your bio. Fine for a brand; heavy for a channel.
Merch5
A store on its own URL with printing, shipping and checkout inside. No platform margin, no monthly plan, live in minutes.
Free to set up. Paid out of orders you already received.
Kick keeps paying you what it always did; Merch5 adds nothing on top of it. Printing and shipping are charged from the order itself, and everything above cost is yours.
Need branded packaging and inserts, or a custom setup? That lives on the paid plans. Everything described on this page does not.
What a t-shirt actually costs
Who sells merch on Kick this way
Gaming streamer
A chat joke sells better than a channel logo. Print it while it is still funny; nothing is made before someone orders. Merch for games
Multi-platform streamer
The same store link on Kick, under VODs and in every bio. One dashboard for all of it. Merch on YouTube
Streamer whose clips travel
Clips land on TikTok before the stream ends. Put the link in bio there too. Merch on TikTok
The same store works on every channel you have
One catalog, one production network, one dashboard — pick the channel your audience is already on.
Kick merch questions
Not at the time of writing. Kick pays out on subscriptions and tips; merch runs on a store you link to.
No, because the sale does not happen on Kick. The link sends viewers to your Merch5 store, and the margin goes to your Merch5 balance.
Add a custom command called !merch in the chat bot you run on your channel, with your store link as the reply. Mods can trigger it whenever someone asks.
Yes. It is one link. Put it in every bio and panel; orders from all platforms land in the same dashboard.
Nothing. The store, the product mockups and the hosting are free, and the Kick side costs exactly what it costs you today. Printing and shipping are charged out of an order after your customer has paid for it; there is no platform fee on top.
Everything in the Merch5 catalog: tees, v-necks, tank tops, hoodies, kids and infant sizes, plus accessories and print items. Each product is printed per order, so you can list the whole range without buying any of it.
We do. Each order goes to the production partner closest to the buyer and ships with tracking to more than 100 countries, so delivery times stay sane even when the audience is not in your country.
Your margin on every completed order adds to your balance in the Merch5 dashboard. Request a payout whenever you want it. There is no minimum amount. You set the retail price, so you decide what that margin is.
Kick pays you on subs. Merch is yours to add.
No merch platform, no inventory, no cut taken from the shirt.